GENERAL IDEA 1969-1994
on view


Felix Partz, Jorge Zontal and AA Bronson of General Idea lived and worked together for 25 years. Partz and Zontal died in 1994. AA Bronson continues to work under his own name. To see AA Bronson's solo work, click here.

The General Idea Archive is now on deposit at the National Gallery of Canada. You can access the finding aid here.

Download your General Idea screen saver here.

In 1974, General Idea founded Art Metropole, an organization devoted to collecting, publishing and distributing artists' books, multiples, audio and video. Visit Art Metropole's web site.

This site updated:

General Idea: Playing Doctor, 1993

Now Showing:

General Idea: Works 1967-1975, at Esther Schipper, Berlin: early works from General Idea, including the recently restored God is My Gigolo.

General Idea 1989-1994 at Galerie Mai 36, Zurich, reproducing General Idea's last show; and

The 1984 Miss General Idea Pavillion at The Art Gallery at York University, Toronto, recreating two exhibitions from the 70s.

Read the feature from Art in America here.
Read Lillian Tone's essay on One Day of AZT/One Year of AZT here.
Read Lillian Tone's essay on The Boutique of the 1984 Miss General Idea Pavillion here.
Read about FILE Megazine in Artforum here.

The catalogue raisonné of General Idea's editions, General Idea Editions 1968-1995, was awarded the 2004 Melva J. Dwyer Award by the Art Librarian's Society of North America. It is now out of print.